Brand: Rock Rabbit

Full development project for a new brand Rock Rabbit Sports. Rock Rabbit’s unique feature is having developed and brought to market ‘The first made in South Africa trail running pack.’ Trail running on Table Mountain, in Cape Town where the brand was born, is a thriving sports activity for many.
My task was to create the logo, brand identity and manage all visual communications for the brand starting off. I also consulted on the design and colour ways of the actual products. All work in the project by me. Select images of Anele Bans (sponsored athlete) by photographer Fahwaaz Cornelius.